MODEL / TEXTURE / LIGHT / RENDER

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• Created as part of a campaign for a chewing gum brand, at Saddington Baynes. The concept was to depict the freshness of chewing the gum. The idea is that the viewer is looking up out of a massive cave, with light streaming in, the shape of which is a number '5'.

• The concept features a blending of detailed rocks, and a biomechanical element interwoven into them. The biomechincal elements were modelled using maya and distributed by a colleague of mine using Houdini. The rock faces were all modelled/sculpted in Zbrush, and textured using Mari.

•The image was rendered at high resolution for billboard display, using Maya and VRay. The rendered images were then passed on to a colleague for retouching.

• To read a detailed article on the project on the Saddington Baynes website, click here.