• Created as part of a large high profile campaign, at
Saddington Baynes.
• Displayed on billboards in many different places across the US.
• Brief was to create a number of images, relating to different types of the product. This particular image was titled 'Coldwater', brief was to create a Tide bottle made of Ice as well as an ice environment surrounding it. (I also created the 'Downy' fur bottle and assisted with 'Febreeze', see link below to view).
• I created the entire image, the ice bottle and cave were started from geometry scattered in Houdiini by a colleague. I then extensively shaped and sculpted these, adding finite detail to sell the ice effect. Then I lit, shaded/textured and rendered the billboard sized images using V-ray for Maya.
• The renders were then passed on to a colleague for retouching.
• To read a detailed article on the Saddington Baynes website, click here.